Winsonic Tech Blog
TOPPAN Develops World’s First Digital POP Sign Using Full-Color EPD
Field test of digital POP for store decoration to be held at Isetan Mitsukoshi’s “HANABANASAI”
Toppan Printing Co., Ltd. (hereafter Toppan Printing; head office: Chiyoda Ward, Tokyo; President & Representative Director: Shingo Kaneko) has developed the world’s first digital POP sign using full-color Electronic Paper Display, or EPD. A field test using such prototype will be held in conjunction with Isetan Mitsukoshi Ltd’s “HANBANASAI” campaign that launches on February 20, 2019.
World’s First Prototype Digital POP Sign Using Full-Color Electronic Paper Display
POP signs for in-store decoration require cutting out of printed matter, pasting onto panels, mounting into sign cases, and physical layout of the sign cases when deploying, and signs are disposed as waste once the event has finished or the campaign has changed. Thus, increasing the efficiency and reducing the waste for POP sign operation have been a large challenge to the retail industry.
Features of Prototype
Simple updating of content enables reform of working practices
The prototype digital POP, using E Ink’s full-color EPD capable of showing over 32,000 colors, can update the content to display via simple steps on a PC or smartphone etc., promising great improvement in operating efficiency.
No power required at location of installation
Since EPD does not require power to maintain the image once displayed, the digital POP does not require access to an AC power outlet or a cord to supply power to be used as in-store decoration. This lack of a power cord reduces the risk of tripping over and enables the digital POP to be easily moved around the shop floor to accommodate layout changes, much like existing paper-based POP.
Reduces environmental load
In contrast to existing POP signs, which are disposed as waste after one-time use, this digital POP enables continued use by updating the POP content to display. This results in the reduction of waste, greatly educing the environmental load in POP sign operation.
Display quality capable of in-store decoration
The full-color EPD features Advanced Color ePaper, ACeP™ from E Ink. By using charged particles of cyan, magenta, yellow, and white, ACeP has a white state that is 1.5 times brighter and a color gamut multiple times larger than previous color EPD, showing more than 32,000 colors. This appealing display quality has made digital POP suited toward in-store decoration possible by EPD for the first time.
Field test of digital POP using full-color EPD, in conjunction with HANABANASAI
Dates: Wednesday, February 20 to Tuesday, March 26
Toppan Printing and E Ink will jointly advance the commercialization and market development of POP applications for full-color EPD. Toppan Printing will apply its expertise in providing retail solutions and in color management to execute product planning and development in fiscal 2019, including specifications such as the desired features for communication and power, with goals to maximize operation efficiency and waste reduction for in-store decoration. Both companies will continue the collaboration to increase EPD adoption in the sectors of retail, manufacturing & logistics, disaster preparedness, and public transportation.
* Advanced Color ePaper (ACeP™)
E Ink’s full-color EPD technology first announced at an academic conference in 2016, using 4 types of charged particles: cyan, magenta, yellow, and white. Features white state reflectance of 70L*, 1.5x brighter and a color gamut multiple times larger compared to previous color EPD, and the ability to show more than 32,000 colors. First shown in Japan at the CEATEC tradeshow in 2018.
* The names of products and services featured in this press release are the trademarks or registered trademarks of the respective companies.
* The information in this press release is current as of the date of publication and is subject to change without notice.
Source : toppan.co.jp